ReelForge

Why I built this

The best reels aren't random.

You've probably noticed it without naming it — the hook that grabs you in the first second, the cut that lands right as the beat drops, the text that appears exactly when your attention is about to drift. That's not luck. That's a pattern someone figured out and kept repeating.

The problem is those patterns live inside someone else's head. You can watch a hundred reels and still not know what you're actually supposed to extract from them.

So I built something to do the extracting.

What I'm actually making

Not the fancy kind. No voiceover. No talking head. No cinematic B-roll.

The format is dead simple: a looping video in the background to hold your eye, a static text overlay that's the actual content — usually something informative or funny — and fast-paced music underneath to set the energy. That's it.

It's the format you've definitely scrolled past a hundred times without thinking about it. Turns out there's more craft to it than it looks.

How ReelForge works

Three stages.

Study — Feed it reels from a creator whose style you want to learn. The LLM looks at what kind of text they write, how they phrase hooks, what tone they go for, how long they hold a thought before cutting. The stuff you absorb passively when you watch a lot of one person.

Playbook — It distills that into a usable brief. What topics land for them, how they open, what makes their text actually readable on a moving background. The fingerprint of their content, written down.

Create — Use the playbook to generate your own. Text that fits the format, background video that doesn't fight the words, music that matches the pacing. Guided by signal, not guesses.

Why start here

Because this format has almost no production overhead. No mic, no camera, no editing timeline. If the LLM can get the text right, the reel is basically done.

Simple enough to ship fast. Constrained enough to actually learn something from.